Once a lighting designer, now a marketing coordinator, I’ve been involved in technical arts, live event production, filmmaking, and the like for years. Today, I am in charge of marketing and business development for an event production company in Los Angeles.
As a Downtown resident, I see firsthand the positive effects of the neighborhood’s continuing renaissance and the issues that stalled developments and the expanse of surface parking lots can bring. I appreciate the variety of developments both large and small, from a football stadium to a new bar, and the recent advocacy for better public transit that is taking place in Los Angeles.
As my interest in urban development has grown, so has my interest in venue management. While I’ve long produced shows, I have come to truly appreciate the way that a venue interacts with the community around it. From a purely physical standpoint, a venue is a building that is designed with a certain architecture and interacts with pedestrians at street level and the skyline above. It can contribute to parking woes in a crowded neighborhood or can contribute to transit usage, bicycle access, and pedestrian flow through nearby streets depending on how it is designed, used and marketed. Culturally, an event or performance venue contributes to the activity in a neighborhood, creating a space that can be used on a regular basis for gatherings and entertainment. It can promote the arts, introduce new artists to the area and introduce neighbors to each other.
For this and many other reasons, it’s my dream to one day own/operate a performance venue (like one of the historic theatres on Broadway or the Variety Arts Theater on Figueroa or a Football Stadium or a music club).
I am an advocate for transit and improving the urban rail system, a lover of concerts and live events, an appreciator of architecture, and a creative looking to help craft a better city.
Follow me on Twitter @stevenmwhite.